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Études x The New York Times
The many histories of a city are documented within all its existent details—the animate, as well as the inanimate—yet, it’s the press that forever immortalizes a city’s biography.
We’re excited to announce our newest collaboration featuring the renowned New York Times logo, centralizing around the general theme of history versus daily information. Since 1851, the US news organization has influenced and shaped minds beyond its own audience. Throughout this special project, Études appropriates The Times’s logo that in the past centuries and decades has become one of the most recognized symbols. By translating the news organization’s image onto Études’ new collection—with the inclusion of shirts, caps, scarves, jackets—the continual existence of stories is physically recalled into the everyday, making us remember that our generations are also there to be echoed in those to come.
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