Études x Keith Haring
Especially inspired by Haring’s very first pop-graffiti drawings on empty subway advertisements inside NYC’s underground system, we created a collection that aims to symbolize a metropolis’ unbroken dialogue; where every type of end always leads to another type of beginning. Using the artist’s chalk drawings as a key motif within this collaboration — and, thus, constantly referencing the labyrinthian intricacies that surface whenever exploration takes place — an array of memorable pieces form part of Études’ biography. With a primary color scheme of black and red, knitwear to jackets and overalls to accessories suddenly serve as a somatic bridge between art and the street. Because the moment we decide to see the city’s panorama for what it is, a sense of eternity is born.
In addition to the series, a special capsule alliance with NYC’s transit system MTA finds its place right within as we incorporate its logo from back in the day when Haring was just getting started with reimagining the underground as a new dimension. Dwelling in urban spaces, discovering what is yet always may change. This is what this is about.